ADD is alternative marketing and advertising agency. Alternative marketing is guerilla and it is viral. It is where your audience lives and where you want to be. It takes place on the web, interacts with and inhabits social networks and crosses over and sometimes links the physical and digital landscapes. It takes the consumer out of their world and places them into a seamless and meaningful brand experience. While these experiences have the capacity to entertain and even shock, at times, they also create an emotional connection between your audience and your product or brand.