Depends on who you ask. Ask a cow and they’ll tell you a brand is how one rancher tells his herd from another. Ask an accountant and you’ll hear that a brand is an “intangible asset” at the top of the asset pyramid. Ask us and we’ll tell you a brand is a look, tone and feel that is immediately recognizable and distinctively yours.
After more than 20 years of working with clients in many diverse categories, we know the brand is the number one priority. The brand is your calling card, your DNA, your 24/7 presence, your reason to be, and your path to more success. What could be more important?
Our goal is to place your brand in the minds of everyone in your business circle: customers, prospects, resellers, suppliers, media and anyone else who may influence your success. We do this through a methodical PROCESS that involves assimilation of information, distillation of key insights and development of precise and practical creative solutions.
This is our definition of design communication. We would also like to mention our tremendous respect for budget realities. We know that every dollar counts and we work hard to make sure it does. Our footprint is based on fiscal responsibility. We scale up as needed, making traditional agency overhead unnecessary. Yet the space in our collective minds has unlimited capacity.