In 1985, two maxed-out credit cards paid for the rent of a small converted windowless storage space, two rented desks, two chairs, one computer, one fax machine and one small printer. The vision that would drive the new firm was free.
The new firm would have passionate people who would come up with answers before the client even had the question formulated. They would ask why not, when told it cannot be done. They would bring a collective world of influences and sharp evaluation skills and become a “virtual” part of each client’s business.