Joe Kane Productions (JKP) was founded in 1982 with the intent of assisting the video industry in improving the quality of video. Through work with the Hollywood post production community and the Society of Motion Picture and Television Engineers, better known as SMPTE, it became clear that there was a need for an easy to understand description of how video should be displayed. In 1988 the company illustrated the SMPTE specification for display device setup in a laserdisc program called A Video Standard. It became the first widely distributed illustration of how video is supposed to work and was the beginning of a critical reference for television. Video Essentials followed A Video Standard on laserdisc in 1996 and on DVD in 1997. In 2003 Joe Kane Productions released their latest system optimization tool, Digital Video Essentials, also known as DVE.