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​R.O. Whitesell and Associates

​R.O. Whitesell and Associates - Our organization specializes in technical electronic, electromechanical and mechanical component and system sales, to Original Equipment Manufacturers (OEM’s) both direct and through Distributors.

26105 Orchard Lake Rd., Suite 311, Detroit, MI 48334, United States

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Our Company

The companies we represent view us as an “outsourced” field sales team, and an extension of their organization offering a variable, and competitive, cost-of-sales.
We are a “managed” representative firm. The Company is divisionalized into 4 territories. Territory managers, with P&L responsibility, provide our Principals with a single-point-of-contact, by territory, for opportunity development and sales growth activity. Our Distribution Manager provides the single-point-of-contact for Distribution activity throughout our entire geographical coverage.

Our salespeople are Performance Compensated. They are technical, experienced and experts in synergistic selling. Our average salesperson tenure is 14+ years. We manage all disciplines of Customer activity, starting with engineering on design concepts, qualification and approvals, commercial negotiations, logistics and quality.

We utilize a CRM system by Empowering Systems to provide our Company, and our Principals, with detailed account profiling, opportunity tracking, sales tracking and forecasting.

We back our salespeople with adequate inside sales personnel, allowing the salespeople to focus on opportunity development. Our inside salespeople provide industry leading customer service. They help administrate our internal CRM system, and help administrate several CRM systems for the companies we represent.


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  • Location:

    Other: 26105 Orchard Lake Rd., Suite 311, Detroit, MI 48334, United States