We believe that there’s never been a more challenging—or rewarding—time to be in the business of marketing and selling technology to businesses. Here’s why:
Today’s buyers crave information, not “old-school” interruption.
Now is your chance to stop churning out feature-benefit content and speed-and-feed datasheets and start creating useful, timely, engaging content that you can be proud of.
Good marketing starts with your organization’s thought leadership on the issues that matter most to you and your prospects.
Provoke discussion. Spark some controversy. Become part of the debate.
It’s up to you to provide sales with the direction they need to close more deals.
Customer success is contagious.
Harness the web to tell your story and you will be on the path to becoming a trusted advisor.
It’s no longer enough to achieve results.
You need to account for them, measure them, and even predict them.